World Liberty Financial, a decentralized finance (DeFi) and stablecoin firm backed by the family of U.S. President Donald Trump, is looking to create a publicly traded crypto treasury company to hold its assets, including the proprietary WLFI token, USD1, TRUMP coin, MELANIA coin, and cash reserves.
According to three people familiar with the matter, the company is seeking to raise roughly $1.5 billion from private investors. While the structure of the deal is still being finalized, World Liberty has already approached major tech and crypto investors, with discussions said to be progressing quickly.
The Trump family launched World Liberty Financial in September 2024, naming Donald Trump as “co-founder emeritus” and his sons, Donald Trump Jr., Eric Trump, and Barron Trump, as “Web3 ambassadors”. The company plans to launch various crypto-related products, including a digital wallet to store cryptocurrencies, a credit account system, and a crypto lend-borrow and investment product.
WLFI, the platform’s flagship product, was released in October 2024 and serves as the DeFi protocol’s non-transferable governance token. To date, World Liberty has raised $550 million in WLFI sales. Earlier this year, the company launched the USD1 coin, a dollar-backed stablecoin issued on the Ethereum blockchain.
World Liberty Financial Plans to Create a Publicly Traded Crypto Treasury Company
As per the details shared with investors, the World Liberty-associated crypto treasury company is a shell firm that is currently listed on the Nasdaq, which it has already acquired. The report also highlighted the strategy’s potential, citing that digital asset treasury companies have raised an estimated $79 billion for Bitcoin purchases alone.
In June, the President revealed in his 2025 public financial disclosure filing with the Office of Government Ethics that he earned $57.4 million from his stake in World Liberty Financial. He reported holding 15.75 billion WLFI governance tokens, with the filing attributing the income earned from token sales.
The planned treasury company comes amid a boom in digital-asset treasury entities, which are publicly traded firms that hold a large stockpile of cryptocurrencies on their balance sheets. The concept of a crypto treasury company was pioneered by Michael Saylor’s software company MicroStrategy, which adopted Bitcoin as a primary treasury asset in 2020, transforming itself into a holding company for the ‘digital gold’.
Since then, Microstrategy, now rebranded as Strategy, has amassed over $72 billion worth of BTC and reached a market cap of nearly $113 billion, despite reporting only $115 million in revenue for the second quarter of 2025. Shareholders and traders see its Nasdaq-traded MSTR stock as a proxy for the world’s largest cryptocurrency, with its price increasing alongside the digital asset.
Advocates argue that crypto treasury companies allow traditional investors, who may be constrained by the financial products that can be traded through traditional brokerages, to gain exposure to the digital assets market.
Strategy’s success has inspired a growing number of companies to add Bitcoin to their balance sheets. The practice has boomed this year, with firms diversifying their treasuries to include leading altcoins such as Ether (ETH), Litecoin (LTC), Solana (SOL), Sui (SUI), and others.
Trump-linked TMTG and American Bitcoin are Already Bitcoin Treasury Firms
Trump Media and Technology Group Corporation, another company linked to the President, is the world’s sixth-largest Bitcoin treasury company. Last month, TMTG, which owns the Truth Social platform, disclosed that it holds over $2 billion worth of Bitcoin and BTC-related securities.
The bitcoins were acquired as part of an investment strategy announced in May that allocated $1.5 billion from stock sales and $1 billion from convertible senior secured bonds. TMTG currently holds 18,340 BTC, worth approximately $2.15 billion, in its reserves.
World Liberty Financial, which positions itself as a DeFi and stablecoin platform aiming to challenge the traditional financial system, is backed by high-profile investors like Tron (TRX) founder Justin Sun, who invested $30 million to acquire 2 billion WLFI tokens, and Web3Port, a crypto venture capital fund, which contributed $10 million to the project.
President Trump and First Lady Melania Trump both launched their memecoins – $TRUMP and $MELANIA – through World Liberty Financial. TMTG has a 20% stake in the company as of June, and the president effectively controls 80% of his memecoin’s supply through the two companies.
Eric and Donald Trump Jr. are also deeply involved with the crypto industry. Early last month, American Bitcoin, a cryptocurrency mining and holding company backed by the president’s sons, and Hut8 Mining Corp. announced that they had raised $220 million through a private stock offering, which they plan to use to acquire more BTC and buy more mining rigs. About $10 million from the sale was immediately converted into Bitcoin.
American Bitcoin is a subsidiary of Hut8, a publicly traded Bitcoin mining firm. In March, Hut 8 announced that it was giving away all of its mining infrastructure to American Bitcoin in exchange for 80% of its stock. Donald Trump Jr. and Eric Trump are said to own the remaining stake. The crypto miner plans to go public through a reverse merger with Gryphon Digital Mining and trade on the Nasdaq under the ticker $ABTC as early as Q3 2025.
Also Read: 5 Best Crypto To Buy Now As ETH’s $4.1K Breakout Boosts DeFi Activity: HEI, AERO, PENDLE, W, VELO
